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The Importance of Landing Pages in Mobile App Marketing

By Andrew Holmes | October 19, 2015 | 6 Comments

To market your app, the process must begin way before launch. Starting at pre-launch, certain marketing promotions and steps will help in the app's successful arrival in the app store. To market an app in a way that builds user engagement, the app producer must continually build excitement among their audience. App development is an ongoing process, but the marketing aspect of each app is critical. A Good Landing Page for App-Focused Websites Mobile app development is especially centered around landing page and app-focused websites. A good site should continue to evolve considering where it's placed in the product lifecycle. We've compiled the importance of landing pages in successful mobile app launches, and how the ongoing evolution of each stage will position mobile apps better on the market. Shaping the Story of your Mobile App First, you should shape the basic story of your app. This should be aligned with the tail end of the app developers' strategic planning. Once you've figured out your initial concept and started some basic brand name, go ahead and snag a good domain name that reflects your app's purpose. When you build an app, this domain will help to position you where your audience can find you. Your page should shape the app's deign core, where you can tell users what the app is about. When you're making an app, having a good page that tells the story of your app is critical to its success. Savvy Apps Helps to Define a Key Phrase for Your Site You can put email sign up forms or other fields to get users signing up for updates as your app continues to be developed. But the most critical part of this page is to tell users your story. Savvy Apps is one way to help customers define the app story in just a few sentences. This is key for anyone who's trying to build an app. Leap uses the phrase "Want a better dating experience? Leap." Oleo uses the phrase, "Win the Menu War." This is a really important way of branding the app and giving users an idea of what it will help them do, how their lives will improve if they download your mobile app. A Critical Piece in the App Marketing Puzzle Of course, the landing page is only one part of the overall strategy we use in position apps for successful launch on the market. But it's also a key part of a good mobile app launch, in the end. If you don't have a basic landing page, your audience won't be able to find our share any mobile apps you have put out. You will be limited in how much marketing you can do, which is why successful app developers know the importance of a good landing page.

5 Comments

jones

About 10 Min ago

Great article, i love how indept the top is.

Reply

Mary

4 days ago

There are many fine points regarding application development here.

Reply

Mark

2 days ago

I completly agree with Mary. Android and ios develoment is the next step for any business.

Gomez

About 50 Min ago

Its just like it was when websites came around. People did not think their business needed one but look now every business that whants to stand out needs to have one.

Jacky

About 20 Min ago

Few years ago android and ios apps where mostly for fun and play but now most people rely on them as if it was mandetory. I personally think every normal company should have an android and ios application.

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