By Mario G. | October 24, 2015 | 6 Comments
Trying to find strategies to drive much more app downloads? It is time for you to
incorporate the technique of App Store Optimization (ASO).
Based on a study by Forrester Research, the most of the users are discovering the
apps by browsing in the app stores (Such as: Apple App Store, Google Play, etc.). In
fact, browsing reports for 63% of all app detection for the iOS apps, and 58% for
In other words, search within app stores by themselves is in fact the most crucial way
for app discovery. Turning up higher in these types of search results is hence essential
to bringing more downloads.
What is App Store Optimization?
App Store Optimization is the method involving optimizing your app store listing in
order that your app appears higher in the search results.
Also, SEO is based upon similar concepts; truly the only distinction is the fact that ASO
concentrates on app stores instead of conventional search engines.
App Store Optimization is designed to generate more traffic and finally more
conversions (in our case more downloads) by improving the visibility.
Some Of The Factors That Improve App Store Rankings
Just like search engine results positioning algorithms, app store ranking algorithms
vary. The standards which Google Play uses to decide which apps will rank higher than
the others won't be the same as the factors that are used by Apple. Having said that,
there are several factors that are approved as mutual among the most favored
The rate of the downloads your app gets can also help to raise the visibility in app
stores. While a regular rate of downloads will not negatively affect rankings, progress
in download velocity will go furthermore in increasing your rankings. Some of the App
Store Optimization techniques we will reveal just below and they will allow you to
climb up download velocity.
Ratings and Reviews
This works very simply: the higher is the rating, as well as more positive reviews, the
better is the user experience.
In cases where a great number of users who've installed your app uninstall it, app
stores take this particular fact as a signal that the user experience is bad, so
positioning will certainly fall due to this.
App Store Optimization Tips to Increase Visibility
1. Keyword Research
For those who are not familiar, keywords present searches that potential users browse
to obtain applications. Making use of the appropriate keywords will go a considerable
way in growing the visibility of your application in app stores. Since keywords should
be tactically applied throughout different areas of your app listing, it is necessary to
determine them prior to publishing to stores.
Preferably, you must concentrate on three factors when exploring keywords:
relevance towards the audience (for example: what might your best suited customers
research to locate your app?); the competitiveness of the used keyword; and naturally,
search volume (the number of individuals browsing with this keyword?).
The title of your listing in the app store must incorporate your main keyword(s) which
you determined within the keyword research process. The benefit is twofold: you will
regularly position better for searches that contain those keywords, and you can easily
expand the amount of keywords you can likely rank for.
There are some relatively big distinctions in between the descriptions in Apple’s App
Store compared to Google Play. Most especially, the explanation field in the Google
Play algorithm checks out the keywords from your app description, while Apple’s App
Store gives a keyword field.
Follow the above tips and I am sure you will see an increase in your app downloads.
If you need any help, feel free to contact us.
About 10 Min ago
Great article, i love how indept the top is.
4 days ago
There are many fine points regarding application development here.
2 days ago
I completly agree with Mary. Android and ios develoment is the next step for any business.
About 50 Min ago
Its just like it was when websites came around. People did not think their business needed one but look now every business that whants to stand out needs to have one.
About 20 Min ago
Few years ago android and ios apps where mostly for fun and play but now most people rely on them as if it was mandetory. I personally think every normal company should have an android and ios application.