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HOW TO PUSH MORE DOWNLOADS USING APP STORE OPTIMIZATION(ASO)

By Mario G. | October 24, 2015 | 6 Comments

Trying to find strategies to drive much more app downloads? It is time for you to incorporate the technique of App Store Optimization (ASO). Based on a study by Forrester Research, the most of the users are discovering the apps by browsing in the app stores (Such as: Apple App Store, Google Play, etc.). In fact, browsing reports for 63% of all app detection for the iOS apps, and 58% for Android app. In other words, search within app stores by themselves is in fact the most crucial way for app discovery. Turning up higher in these types of search results is hence essential to bringing more downloads. What is App Store Optimization? App Store Optimization is the method involving optimizing your app store listing in order that your app appears higher in the search results. Also, SEO is based upon similar concepts; truly the only distinction is the fact that ASO concentrates on app stores instead of conventional search engines. App Store Optimization is designed to generate more traffic and finally more conversions (in our case more downloads) by improving the visibility. Some Of The Factors That Improve App Store Rankings Just like search engine results positioning algorithms, app store ranking algorithms vary. The standards which Google Play uses to decide which apps will rank higher than the others won't be the same as the factors that are used by Apple. Having said that, there are several factors that are approved as mutual among the most favored application stores. Download Consistency The rate of the downloads your app gets can also help to raise the visibility in app stores. While a regular rate of downloads will not negatively affect rankings, progress in download velocity will go furthermore in increasing your rankings. Some of the App Store Optimization techniques we will reveal just below and they will allow you to climb up download velocity. Ratings and Reviews This works very simply: the higher is the rating, as well as more positive reviews, the better is the user experience. Uninstalls In cases where a great number of users who've installed your app uninstall it, app stores take this particular fact as a signal that the user experience is bad, so positioning will certainly fall due to this. App Store Optimization Tips to Increase Visibility 1. Keyword Research For those who are not familiar, keywords present searches that potential users browse to obtain applications. Making use of the appropriate keywords will go a considerable way in growing the visibility of your application in app stores. Since keywords should be tactically applied throughout different areas of your app listing, it is necessary to determine them prior to publishing to stores. Preferably, you must concentrate on three factors when exploring keywords: relevance towards the audience (for example: what might your best suited customers research to locate your app?); the competitiveness of the used keyword; and naturally, search volume (the number of individuals browsing with this keyword?). 2. Title The title of your listing in the app store must incorporate your main keyword(s) which you determined within the keyword research process. The benefit is twofold: you will regularly position better for searches that contain those keywords, and you can easily expand the amount of keywords you can likely rank for. 3. Description There are some relatively big distinctions in between the descriptions in Apple’s App Store compared to Google Play. Most especially, the explanation field in the Google Play algorithm checks out the keywords from your app description, while Apple’s App Store gives a keyword field. Follow the above tips and I am sure you will see an increase in your app downloads. If you need any help, feel free to contact us.

5 Comments

jones

About 10 Min ago

Great article, i love how indept the top is.

Reply

Mary

4 days ago

There are many fine points regarding application development here.

Reply

Mark

2 days ago

I completly agree with Mary. Android and ios develoment is the next step for any business.

Gomez

About 50 Min ago

Its just like it was when websites came around. People did not think their business needed one but look now every business that whants to stand out needs to have one.

Jacky

About 20 Min ago

Few years ago android and ios apps where mostly for fun and play but now most people rely on them as if it was mandetory. I personally think every normal company should have an android and ios application.

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